Costco hearing aids reviewed by audiologists (2026)

Since launching its Hearing Aid Centers in 1989, Costco has grown into the largest hearing aid retailer in North America, with more than 750 locations nationwide.

Today, Costco offers prescription hearing aids from:

• Rexton
• Philips
• Jabra Enhance
• Sennheiser (Sonite)

It also sells Apple AirPods Pro, which have clinical-grade hearing features.

Costco hearing aids are among the most talked-about options in hearing healthcare, largely because they combine lower-than-average pricing with recognizable, premium brands.

But the care model is different from a traditional audiology clinic, though both settings emphasize standardized training and evidence-based practice (EBP). Costco Hearing Aid Centers are primarily staffed by licensed hearing instrument specialists (HIS), with audiologists and apprentices present at some locations depending on state regulations.

You’ll need a Costco membership to access these services, which include a free comprehensive hearing test and consultation

This guide breaks down exactly what you get with Costco hearing aids in 2026, including:

• The current model lineup
• How much hearing aids cost at Costco
• What Costco does well (and where it falls short)
• Whether Costco is the right place for your hearing care

Best Costco hearing aids in 2026

Costco Hearing Aid Centers carry top-of-the-line hearing aids at relatively affordable price points.

Current prescription models include:

• Jabra Enhance™ Pro 30
• Philips HearLink 9050
• Rexton Reach R-Li / R Plus RIC
• Sennheiser Sonite RISE (AI Smart RIC)

Our audiologists reviewed Costco’s current hearing aid lineup to help you understand how each model performs, who it’s best for, and what to expect in real-world use. (See our full review methodology for criteria and editorial standards.)

Jabra Enhance™ Pro 30

The Jabra Enhance Pro 30 is a prescription-level device  available exclusively through Costco Hearing Centers. It builds on Jabra’s established platform, offering similar features to the Jabra Enhance Select 700 OTC hearing aid,  but introduces Intelligence Augmented technology — a hybrid approach that combines artificial intelligence with the brain’s natural sound processing. In practice, this means clearer conversations in restaurants, group settings, and other complex listening situations where many hearing aids struggle.

The device also sets a new standard for connectivity, with Bluetooth® Low Energy Audio and Auracast™ compatibility, enabling direct streaming from Apple and Android devices and future access to public broadcast audio in places like airports and theaters.

From a usability standpoint, the Enhance Pro 30 is designed for everyday convenience. The premium charger provides up to three full charges on the go, and the Jabra Enhance app allows users to easily adjust volume, switch programs, and fine-tune settings on their own.

For patients with more complex needs, Costco also offers specialized configurations — including CROS/BiCROS systems for single-sided hearing loss and a Super Power BTE option for severe-to-profound hearing loss.

Criteria	Jabra Enhance Pro 30
Price Range	Starting $1,699
Warranty	3-year warranty
Battery Type	Rechargeable
Bluetooth capabilities?	iOS + select Android, streaming + hands-free
App supported	Jabra Enhance Pro app
Styles	RIE
Hearing loss	Mild to severe

 

Pros and cons of Jabra Enhance Pro 30 hearing aids

Pros	Cons
Advanced AI-driven speech-in-noise performance	Most expensive option in the Costco lineup
Auracast™ + Bluetooth LE Audio for next-gen connectivity and streaming	Android compatibility for hands-free features can be inconsistent
Premium charger with multiple full charges for extended portability	Requires Costco membership for purchase and ongoing service
CROS/BiCROS and Enhance Max options available for more complex hearing needs	Quality of care can vary by location and provider

 

What our audiologists say about Jabra Enhance Pro 30 hearing aids

Dr. Jessica Hinson, Au.D., says:

The Enhance Pro 30 devices are top-of-the-line in terms of quality, but come at a much lower price point than typical premium prescription hearing aids.

“The Pro 30s are offered in four neutral colors and are IP-68 rated, meaning they have been tested against humidity, submersion, and debris. There are ten options for comfortable domes, as well as ear molds for retention or more severe hearing loss.

Pro 30s offer an AI-trained noise suppression program, Auracast accessories, and remote adjustment capabilities at some Costco locations. The battery life is conservatively 24 hours, or 20 hours when streaming to a phone or accessory for 50% of the time, and their charger is my favorite on the market.

Overall, I feel like Pro 30s are the ‘best bang for your buck’ when considering prescription hearing devices.”

Who are the Jabra Enhance Pro 30 ideal for?

This model is best for those who struggle in background noise, are looking for a small, discreet device, and are comfortable navigating modern tech features.

Rexton Reach R Plus 

The Rexton Reach R Plus replaces the older BiCore platform with a more advanced processing system designed for real-world listening. Built around Rexton’s “Reach Technology,” the device focuses heavily on speech clarity in complex environments, particularly group conversations                            .

One of the standout upgrades is Multi-Voice Focus, which helps users track multiple speakers simultaneously instead of locking onto a single voice. This makes a noticeable difference in social settings like restaurants or family gatherings.

From a usability standpoint, the Reach R Plus is designed for convenience and durability. It delivers up to 36 hours of battery life (including ~5 hours of streaming) and comes with a portable charger that provides 3 full recharges on the go. Bluetooth Classic connectivity enables direct streaming and hands-free calling, while its “lifeproof” design is built to withstand everyday wear and environmental exposure.

Additionally, users have access to follow-up support through the Rexton Assist app by requesting a virtual hearing aid adjustment. This is convenient for any patients who do not live near a Costco Hearing Aid Center.

Criteria	Rexton Reach R Plus
Price Range	Starting at $1,599.99
Warranty	3-year warranty
Battery Type	Rechargeable
Bluetooth capabilities?	Connects wirelessly to devices, including smart TVs, and phones, and can accept phone calls with hands-free streaming with compatible devices
App supported	Rexton Assist
Styles	RIC
Hearing loss	Mild to severe

 

Pros and cons of Rexton Reach R Plus hearing aids

Pros	Cons
Multi-Voice Focus improves speech clarity in group conversations	Only available in RIC style
Compatible with 99% smartphones	Not all Android devices support full hands-free calling
Rexton Assist app offers 24/7 AI-based support and remote adjustments	Must be a Costco member to purchase
Long battery life (up to ~36 hours, even with streaming)	Not suitable for profound hearing loss

 

Dr. Hinson recommends the Rexton to those suffering from mild to severe hearing loss. She says the Rexton Assist app is easy to use and convenient. She especially recommends this model for those who prioritize Bluetooth connectivity, since these hearing aids pair easily with iOS and most Android devices. Though, she says it should be noted that customers frequently experience Bluetooth streaming issues.

Who are the Rexton Reach R ideal for?

The Rexton Reach R is a RIC model hearing aid that benefits almost all types of hearing loss, from mild to severe. It is one of the only hearing aids offered by Costco that includes telecoil technology which improves the listening experience in venues with telecoil loop systems installed, such as churches and theaters. The user-friendly app, travel charger, and ability to have adjustments made by a professional remotely make the Reach R a great choice for those on-the-go.

Dr. Reisman notes that patients who suffer from tinnitus would benefit from this model and its customizable programming options. Patients searching for a rechargeable hearing aid with a long charge will also be pleasantly surprised with the up-to-54-hour-runtime (without streaming).

Philips HearLink 9050

Philips HearLink 9050 is Costco’s latest generation Philips device, built on an updated sound processing platform designed to improve speech clarity — especially in background noise.

This miniRITE (receiver-in-ear) model is customizable, with options for domes or custom earmolds and multiple color choices.

This device is equipped with push buttons that can be programmed for simple adjustments,  along with app-based control for more advanced customization.

HearLinks are water resistant and quite durable. They pair easily with modern iOS and Android devices and utilize AI technology that adjusts automatically to different listening environments. These factors make them a great choice for those who spend lots of time outdoors, exercise, or have a generally active lifestyle.

Criteria	Philips HearLink 9050
Price Range	Starting at $1,599.99
Warranty	3-year warranty
Battery Type	Rechargeable
Bluetooth capabilities?	Yes, connect to your iOS and Android devices via Bluetooth. Streaming and hands-free calling available with compatible devices.
App supported	HearLink 2
Styles	miniRITE
Hearing loss	Mild to severe

 

Pros and cons of Philips HearLink 9050 hearing aids

Pros	Cons
A rechargeable option for those with severe to profound hearing loss	Limited to RIC style
Strong speech-in-noise performance with updated sound processing	Must be a Costco member to purchase
Customizable options	Hands-free calling not supported on all Android devices
Easy-to-use Bluetooth capabilities	Follow-up consultations and fittings must take place at a Costco Hearing Aid Center.

 

What our audiologists say about the Philips HearLink 9050 hearing aids

Dr. Hinson appreciates the Bluetooth capabilities that HearLink devices offer users. She notes that they can be programmed to pair with multiple devices using the “If This, Then That” (ITTT) Network. ITTT provides convenience by pairing to items such as smart outlets, Alexa, and other devices around the home. Another highlight is the tinnitus support technology.

Dr. Reisman states that Phillips is a reliable brand, in and out of the hearing health world. She recommends the miniRITE model for those who struggle with feedback issues. The receiver and microphones are separated in this model, which reduces the risk of potential feedback.

Who is the Philips HearLink ideal for?

The HearLink models are a great pick for active users who prioritize comfort and tech capabilities. The Bluetooth options along with the app can be utilized for maximum performance. Users can check the Philips website to be sure their device will pair with the HearLink hearing aids before purchase.

Sennheiser Sonite Rise

Sennheiser Sonite RISE is Costco’s newest premium-tier hearing aid, built on Sonova technology (the same platform behind Phonak), with a focus on speech clarity, automatic sound adaptation, and Bluetooth connectivity.

This receiver-in-canal (RIC) device supports a wide fitting range, from mild to profound hearing loss depending on receiver strength.

It uses automatic environmental adjustments that adapt in real time to settings like speech, noise, music, and driving environments.

The device includes directional microphones, speech enhancement features, and noise management designed to improve speech understanding in complex listening environments.

It also supports Bluetooth Classic for direct streaming of phone calls and audio from most smartphones, with hands-free calling capabilities.

Battery life is approximately a full day of use (~20 hours), with a portable charging case option that can provide multiple additional charges on the go.

Criteria	Sennheiser Sonite Rise
Price Range	Starting at $1,599.99
Warranty	3-year warranty
Battery Type	Rechargeable
Bluetooth capabilities?	Yes — Bluetooth Classic streaming for calls and media
App supported	Easy Line Remote app
Styles	RIC
Hearing loss	Mild to profound

 

Pros and cons of Sonite Rise hearing aids

Pros	Cons
Wide fitting range (mild to profound hearing loss)	Only available in RIC style
Strong speech-in-noise features with directional microphones	Must be a Costco member to purchase
Bluetooth streaming with hands-free calling	App experience is simpler vs some premium competitors
Bluetooth streaming with hands-free calling	Follow-up consultations and fittings must take place at a Costco Hearing Aid Center.

What our audiologists say about the Sonite Rise hearing aids

Dr. Jessica Hinson, Au.D., says that the Sonite Rise is based on a tried-and-true hearing aid technology from Sonova which offers natural sound quality and superb noise reduction.

“I find that the receivers are not as durable as other manufacturers, so having them replaced at the first sign of trouble (or within the manufacturer’s warranty) is important.

The Rise uses Bluetooth Classic technology, meaning you don’t even need a smartphone to stream calls to your hearing aids, which is a huge plus for those who are less tech-savvy.”

Who is the Sonite Rise ideal for?

The Sonite Rise is a strong option for users who want a balance of advanced sound processing and simplicity. It’s especially well-suited for people with moderate to more advanced hearing loss who need more power and automatic adaptation without managing multiple programs manually.