Costco hearing aids reviewed by audiologists (2026)
Costco has emerged as a major player in hearing healthcare, offering members a streamlined path from hearing test to fitted hearing aids — often at significantly lower prices than traditional clinics.
We’re reader-supported. When you click on our chosen products, we may receive a commission. Learn more.
Since launching its Hearing Aid Centers in 1989, Costco has grown into the largest hearing aid retailer in North America, with more than 750 locations nationwide.
Today, Costco offers prescription hearing aids from:
- Rexton
- Philips
- Jabra Enhance
- Sennheiser (Sonite)
It also sells over-the-counter (OTC) hearing devices from:
- Lexie
- Apple AirPods Pro (with hearing features)
Costco hearing aids are among the most talked-about options in hearing healthcare, largely because they combine lower-than-average pricing with recognizable, premium brands.
But the care model is different from a traditional audiology clinic, though both settings emphasize standardized training and evidence-based practice (EBP). Costco Hearing Aid Centers are primarily staffed by licensed hearing instrument specialists (HIS), with audiologists and apprentices present at some locations depending on state regulations.
You’ll need a Costco membership to access these services, which include a free comprehensive hearing test and consultation
This guide breaks down exactly what you get with Costco hearing aids in 2026, including:
- The current model lineup
- How much hearing aids cost at Costco
- What Costco does well (and where it falls short)
- Whether Costco is the right place for your hearing care
Best Costco hearing aids in 2026
Costco Hearing Aid Centers carry top-of-the-line hearing aids at relatively affordable price points.
Current prescription models include:
- Jabra Enhance™ Pro 30
- Philips HearLink 9050
- Rexton Reach R-Li / R Plus RIC
- Sennheiser Sonite RISE (AI Smart RIC)
Costco also offers OTC hearing devices:
- Lexie B2 Plus
- Apple AirPods Pro 3 (with hearing features)
Our audiologists reviewed Costco’s current hearing aid lineup to help you understand how each model performs, who it’s best for, and what to expect in real-world use. (See our full review methodology for criteria and editorial standards.)
Jabra Enhance™ Pro 30
Jabra Enhance Pro 20
-
Starting at $1,699 per pair
-
Rechargeable
-
Mild to severe hearing loss
The Jabra Enhance Pro 30 is a prescription-level device available exclusively through Costco Hearing Centers. It builds on Jabra’s established platform, offering similar features to the Jabra Enhance Select 700 OTC hearing aid, but introduces Intelligence Augmented technology — a hybrid approach that combines artificial intelligence with the brain’s natural sound processing. In practice, this means clearer conversations in restaurants, group settings, and other complex listening situations where many hearing aids struggle.
The device also sets a new standard for connectivity, with Bluetooth® Low Energy Audio and Auracast™ compatibility, enabling direct streaming from Apple and Android devices and future access to public broadcast audio in places like airports and theaters.
From a usability standpoint, the Enhance Pro 30 is designed for everyday convenience. The premium charger provides up to three full charges on the go, and the Jabra Enhance app allows users to easily adjust volume, switch programs, and fine-tune settings on their own.
For patients with more complex needs, Costco also offers specialized configurations — including CROS/BiCROS systems for single-sided hearing loss and a Super Power BTE option for severe-to-profound hearing loss.
| Criteria | Jabra Enhance Pro 20 |
|---|---|
| Price Range | Starting $1,699 |
| Warranty | 3-year warranty |
| Battery Type | Rechargeable |
| Bluetooth capabilities? | iOS + select Android, streaming + hands-free |
| App supported | Jabra Enhance Pro app |
| Styles | RIE |
| Hearing loss | Mild to severe |
Pros and cons of Jabra Enhance Pro 30 hearing aids
| Pros | Cons |
|---|---|
| Advanced AI-driven speech-in-noise performance | Most expensive option in the Costco lineup |
| Auracast™ + Bluetooth LE Audio for next-gen connectivity and streaming | Android compatibility for hands-free features can be inconsistent |
| Premium charger with multiple full charges for extended portability | Requires Costco membership for purchase and ongoing service |
| CROS/BiCROS and Enhance Max options available for more complex hearing needs | Quality of care can vary by location and provider |
What our audiologists say about Jabra Enhance Pro 30 hearing aids
Dr. Jessica Hinson, Au.D., says:
The Enhance Pro 30 devices are top-of-the-line in terms of quality, but come at a much lower price point than typical premium prescription hearing aids.
“The Pro 30s are offered in four neutral colors and are IP-68 rated, meaning they have been tested against humidity, submersion, and debris. There are ten options for comfortable domes, as well as ear molds for retention or more severe hearing loss.
Pro 30s offer an AI-trained noise suppression program, Auracast accessories, and remote adjustment capabilities at some Costco locations. The battery life is conservatively 24 hours, or 20 hours when streaming to a phone or accessory for 50% of the time, and their charger is my favorite on the market.
Overall, I feel like Pro 30s are the ‘best bang for your buck’ when considering prescription hearing devices.”
Who are the Jabra Enhance Pro 30 ideal for?
This model is best for those who struggle in background noise, are looking for a small, discreet device, and are comfortable navigating modern tech features.
Rexton Reach R Plus
Rexton Reach R Plus
-
Starting at $1,599.99
-
Rechargeable
-
Mild to severe hearing loss
The Rexton Reach R Plus replaces the older BiCore platform with a more advanced processing system designed for real-world listening. Built around Rexton’s “Reach Technology,” the device focuses heavily on speech clarity in complex environments, particularly group conversations .
One of the standout upgrades is Multi-Voice Focus, which helps users track multiple speakers simultaneously instead of locking onto a single voice. This makes a noticeable difference in social settings like restaurants or family gatherings.
From a usability standpoint, the Reach R Plus is designed for convenience and durability. It delivers up to 36 hours of battery life (including ~5 hours of streaming) and comes with a portable charger that provides 3 full recharges on the go. Bluetooth Classic connectivity enables direct streaming and hands-free calling, while its “lifeproof” design is built to withstand everyday wear and environmental exposure.
Additionally, users have access to follow-up support through the Rexton Assist app by requesting a virtual hearing aid adjustment. This is convenient for any patients who do not live near a Costco Hearing Aid Center.
| Criteria | Rexton Reach R Plus |
|---|---|
| Price Range | Starting at $1,599.99 |
| Warranty | 3-year warranty |
| Battery Type | Rechargeable |
| Bluetooth capabilities? | Connects wirelessly to devices, including smart TVs, and phones, and can accept phone calls with hands-free streaming with compatible devices |
| App supported | Rexton Assist |
| Styles | RIC |
| Hearing loss | Mild to severe |
Pros and cons of Rexton Reach R Plus hearing aids
| Pros | Cons |
|---|---|
| Multi-Voice Focus improves speech clarity in group conversations | Only available in RIC style |
| Compatible with 99% smartphones | Not all Android devices support full hands-free calling |
| Rexton Assist app offers 24/7 AI-based support and remote adjustments | Must be a Costco member to purchase |
| Long battery life (up to ~36 hours, even with streaming) | Not suitable for profound hearing loss |
Dr. Hinson recommends the Rexton to those suffering from mild to severe hearing loss. She says the Rexton Assist app is easy to use and convenient. She especially recommends this model for those who prioritize Bluetooth connectivity, since these hearing aids pair easily with iOS and most Android devices. Though, she says it should be noted that customers frequently experience Bluetooth streaming issues.
Who are the Rexton Reach R ideal for?
The Rexton Reach R is a RIC model hearing aid that benefits almost all types of hearing loss, from mild to severe. It is one of the only hearing aids offered by Costco that includes telecoil technology which improves the listening experience in venues with telecoil loop systems installed, such as churches and theaters. The user-friendly app, travel charger, and ability to have adjustments made by a professional remotely make the Reach R a great choice for those on-the-go.
Dr. Reisman notes that patients who suffer from tinnitus would benefit from this model and its customizable programming options. Patients searching for a rechargeable hearing aid with a long charge will also be pleasantly surprised with the up-to-54-hour-runtime (without streaming).
Philips HearLink 9050
Philips HearLink 9050
-
Starting at $1,599.99
-
Rechargeable
-
Mild to severe hearing loss
Philips HearLink 9050 is Costco’s latest generation Philips device, built on an updated sound processing platform designed to improve speech clarity — especially in background noise.
This miniRITE (receiver-in-ear) model is customizable, with options for domes or custom earmolds and multiple color choices.
This device is equipped with push buttons that can be programmed for simple adjustments, along with app-based control for more advanced customization.
HearLinks are water resistant and quite durable. They pair easily with modern iOS and Android devices and utilize AI technology that adjusts automatically to different listening environments. These factors make them a great choice for those who spend lots of time outdoors, exercise, or have a generally active lifestyle.
| Criteria | Philips HearLink 9050 |
|---|---|
| Price Range | Starting at $1,599.99 |
| Warranty | 3-year warranty |
| Battery Type | Rechargeable |
| Bluetooth capabilities? | Yes, connect to your iOS and Android devices via Bluetooth. Streaming and hands-free calling available with compatible devices. |
| App supported | HearLink 2 |
| Styles | miniRITE |
| Hearing loss | Mild to severe |
Pros and cons of Philips HearLink 9050 hearing aids
| Pros | Cons |
|---|---|
| A rechargeable option for those with severe to profound hearing loss | Limited to RIC style |
| Strong speech-in-noise performance with updated sound processing | Must be a Costco member to purchase |
| Customizable options | Hands-free calling not supported on all Android devices |
| Easy-to-use Bluetooth capabilities | Follow-up consultations and fittings must take place at a Costco Hearing Aid Center. |
What our audiologists say about the Philips HearLink 9050 hearing aids
Dr. Hinson appreciates the Bluetooth capabilities that HearLink devices offer users. She notes that they can be programmed to pair with multiple devices using the “If This, Then That” (ITTT) Network. ITTT provides convenience by pairing to items such as smart outlets, Alexa, and other devices around the home. Another highlight is the tinnitus support technology.
Dr. Reisman states that Phillips is a reliable brand, in and out of the hearing health world. She recommends the miniRITE model for those who struggle with feedback issues. The receiver and microphones are separated in this model, which reduces the risk of potential feedback.
Who is the Philips HearLink ideal for?
The HearLink models are a great pick for active users who prioritize comfort and tech capabilities. The Bluetooth options along with the app can be utilized for maximum performance. Users can check the Philips website to be sure their device will pair with the HearLink hearing aids before purchase.
Sennheiser Sonite Rise
Sennheiser Sonite Rise
-
Starting at $1,599.99
-
Rechargeable
-
Mild to profound hearing loss
Sennheiser Sonite RISE is Costco’s newest premium-tier hearing aid, built on Sonova technology (the same platform behind Phonak), with a focus on speech clarity, automatic sound adaptation, and Bluetooth connectivity.
This receiver-in-canal (RIC) device supports a wide fitting range, from mild to profound hearing loss depending on receiver strength.
It uses automatic environmental adjustments that adapt in real time to settings like speech, noise, music, and driving environments.
The device includes directional microphones, speech enhancement features, and noise management designed to improve speech understanding in complex listening environments.
It also supports Bluetooth Classic for direct streaming of phone calls and audio from most smartphones, with hands-free calling capabilities.
Battery life is approximately a full day of use (~20 hours), with a portable charging case option that can provide multiple additional charges on the go.
| Criteria | Sennheiser Sonite Rise |
|---|---|
| Price Range | Starting at $1,599.99 |
| Warranty | 3-year warranty |
| Battery Type | Rechargeable |
| Bluetooth capabilities? | Yes — Bluetooth Classic streaming for calls and media |
| App supported | Easy Line Remote app |
| Styles | RIC |
| Hearing loss | Mild to profound |
Pros and cons of Sonite Rise hearing aids
| Pros | Cons |
|---|---|
| Wide fitting range (mild to profound hearing loss) | Only available in RIC style |
| Strong speech-in-noise features with directional microphones | Must be a Costco member to purchase |
| Bluetooth streaming with hands-free calling | App experience is simpler vs some premium competitors |
| Bluetooth streaming with hands-free calling | Follow-up consultations and fittings must take place at a Costco Hearing Aid Center. |
What our audiologists say about the Sonite Rise hearing aids
Dr. Jessica Hinson, Au.D., says that the Sonite Rise is based on a tried-and-true hearing aid technology from Sonova which offers natural sound quality and superb noise reduction.
“I find that the receivers are not as durable as other manufacturers, so having them replaced at the first sign of trouble (or within the manufacturer’s warranty) is important.
The Rise uses Bluetooth Classic technology, meaning you don’t even need a smartphone to stream calls to your hearing aids, which is a huge plus for those who are less tech-savvy.”
Who is the Sonite Rise ideal for?
The Sonite Rise is a strong option for users who want a balance of advanced sound processing and simplicity. It’s especially well-suited for people with moderate to more advanced hearing loss who need more power and automatic adaptation without managing multiple programs manually.
Comparing Costco hearing aids
Costco offers a variety of hearing aid styles, from behind-the-ear (BTE) and receiver-in-ear (RIE) to completely-in-the-canal (CIC) and in-the-ear (ITE), suitable for anyone with mild to severe hearing loss.
| Model | Price | Is there an OTC alternative? | Battery type | Level of hearing loss treated |
|---|---|---|---|---|
| Jabra Enhance Pro 30 | Starting at $1,699.99 | Yes — Jabra Enhance Select models are available online as an OTC alternative | Rechargeable | Mild to severe (plus CROS/BiCROS and power options) |
| Rexton Reach R Plus | Starting at $1,599.99 | No, Rexton is only available with a prescription. | Rechargeable | Mild to severe |
| Philips HearLink 9050 | Starting at $1,599.99 | No, Philips HearLink is only available with a prescription. | Rechargeable | Mild to severe |
| Sennheiser Sonite Rise | Starting at $1,599.99 | Yes — Sennheiser offers the All-Day Clear OTC device | Rechargeable | Mild to profound (with appropriate receiver) |
Starkey tech available at Costco on a limited trial
Costco is currently trialing Starkey technology in select locations with the SoundGear AMP hearing aids.
Starkey is one of the largest U.S.-based hearing aid manufacturers, known for AI-driven sound processing, speech clarity features, and integration with health tracking technologies.
These devices are not part of Costco’s standard nationwide lineup, and availability appears limited to a small number of pilot locations.
For most shoppers, Jabra, Philips, Rexton, and Sennheiser remain the core prescription options. However, this pilot suggests Costco may be exploring broader manufacturer partnerships in the future.
OTC options at Costco
Costco’s hearing aid lineup is still primarily built around prescription devices fitted in-store. However, it now also offers over-the-counter (OTC) hearing device options designed for adults with perceived mild to moderate hearing loss.
These devices can be purchased without an in-person evaluation, which increases accessibility — but also limits personalization, verification, and long-term outcomes compared to prescription care.
Lexie B2 Plus
Lexie B2 Plus
-
Starting at $980
-
Rechargeable
-
Mild to moderate hearing loss
The Lexie B2 Plus (powered by Bose) is Costco’s primary OTC hearing aid. It’s a self-fitting, rechargeable device designed for adults with mild to moderate hearing loss who want a lower-cost, more independent option.
Setup is done entirely through a smartphone app, where users complete an in-app hearing test and adjust amplification themselves
The device includes directional microphones, noise reduction, and app-based controls. However, it does not include real-ear measurement (probe microphone verification), diagnostic testing, or individualized programming — all of which are considered best practice in evidence-based audiology care.
For users with straightforward hearing needs and strong comfort with technology, the Lexie B2 Plus can be a reasonable entry point.
But for anyone with more complex hearing loss, tinnitus, asymmetry, or uncertainty about their condition, a full audiological evaluation remains the safer and more effective path.
👉 See our full Lexie hearing aids review.
Apple AirPods Pro 3
Apple AirPods Pro 3
-
$249
-
Rechargeable
-
Mild hearing loss
Costco sells Apple AirPods Pro 3, which now include hearing-related features such as Conversation Boost, adaptive transparency (environmental sound amplification), and built-in hearing health tools.
These earbuds also include active noise cancellation, heart rate sensing, and come bundled with AppleCare through Costco — positioning them as a multifunction consumer device rather than a dedicated hearing solution.
In practice, these features can improve situational listening — helping users hear speech more clearly in one-on-one conversations or moderately noisy environments.
However, AirPods Pro are not FDA-regulated hearing aids and are not designed to treat hearing loss in the same way as prescription or OTC hearing devices.
They do not provide individualized amplification based on an audiogram, do not undergo real-ear verification (probe microphone measurement), and are not programmed to deliver consistent gain across frequencies — which are core components of evidence-based hearing care.
AirPods Pro are best viewed as:
- A situational listening tool (e.g., conversations, travel, meetings)
- An early awareness step for people noticing hearing difficulty
- A bridge — not a replacement — for proper hearing care
👉 Learn more about AirPods and hearing loss stigma.
Pros & cons of Costco hearing aids
| Pros of Costco hearing aids | Cons of Costco hearing aids |
|---|---|
|
|
Costco Hearing Aid Centers
These centers are staffed by certified audiologists and hearing instrument specialists in accordance with state and federal laws. Some Costco locations may have trouble finding qualified staff, especially in rural areas, which buyers should consider.
As noted, all Costco members are eligible for a free hearing screening. This should be scheduled in advance. However, some locations can take patients on a walk-in basis.
Find your nearest Costco Hearing Aid Center and call for more information.
Costco’s free online hearing screening
Costco also offers an online hearing test. This is a free assessment and can be completed at home with a pair of wired headphones. As noted on the webpage, this assessment will not provide the level of detail that would come from an in-person hearing exam.
However, it provides a good starting point for those who want to understand more about their hearing health and if they should schedule an appointment for further examination.
Online hearing tests, like Costco’s free screening, should be used as a screening tool, not a diagnosis.
How it works:
- Takes ~6 minutes
- Starts with a health questionnaire
- Main test: repeat numbers in background noise (23 trials)
Our experience:
The test was surprisingly challenging, especially in noise. At several points, I found myself guessing due to listening fatigue and reduced clarity.
At the end, the tool recommended I follow up with an ENT before considering hearing aids or visiting a Costco Hearing Center.
However, upon calling a Costco Hearing Aid Center, the representative said that was unnecessary and that I could still come in for a free in-store hearing test.
Are Costco hearing tests reliable?
Costco Hearing Aid Center appointments are broken down into 45-minute visits where either an audiologist or a hearing instrument specialist will perform a hearing test.
These are comprehensive hearing tests. However, if they are administered by a hearing instrument specialist rather than an audiologist, they cannot be used for diagnostic purposes.
Costco hearing aid accessories
Each of the hearing aid brands sold at Costco Hearing Aid Centers has compatible accessories designed to work with that hearing aid. Microphones, remote controls, and television transmitters offer users a unique tool to optimize their listening experience.
- Remote controls. These compact devices allow users to customize their hearing aid options and make quick changes at the touch of a button. Most remotes are small enough to carry on a keychain or fit easily in a pocket.
- TV transmitters. Transmitters connect the TV audio and stream it directly to the compatible hearing aid. The TV continues to play the audio through the speakers as normal, which allows for easy listening in a group setting.
- Microphones. These devices are ideal for having one-on-one conversations in a noisy environment. Most mics can be worn or simply placed on a nearby surface. Utilizing Bluetooth, microphones also allow for hands-free calling on compatible hearing aids.
What our audiologists say about Costco hearing aids
Dr. Jessica Hinson
“Costco improves access to hearing healthcare by offering lower-cost hearing devices to those with Costco memberships. You will need to consider Costco policies and hours of service, as well as the training of your hearing specialist at any given store. I would personally consider visiting my local Costco store to talk with the available specialists and evaluate their experience level. Questions to consider asking: Was the hearing specialist previously an audiologist or hearing aid dispenser before working in the Costco Hearing Center, or have they been recently trained in-store? Do they offer remote services? Do they have specific walk-in hours or is it appointment only?”
Dr. Ruth Reisman
“I think all the offerings at Costco could be a good solution for patients with mild to moderately-severe losses. It would come down to the support and programming from the hearing aid specialists.”
What customers say about Costco hearing aids
Customers say they like….
The affordable prices and convenience of the many locations around the country receive high praise from consumers. Additionally, many customers have positive experiences with the staff and those administering the hearing test. Staff across Costco locations are said to be friendly and professional.
Customers don’t like….
Some customers note that they have trouble scheduling appointments at their local Costco Hearing Aid Centers, stating that they have long wait times. Others feel that their hearing health concerns were not properly addressed by the audiologist or hearing instrument specialist during their consultation.
Why trust audiologists.org
We are a team of health-focused writers and editors who work hand-in-hand with a board of certified audiologists to present well-researched content on hearing health. Every article is thoroughly reviewed by licensed audiologists before publication. Our team reviews the latest in the world of hearing aids and hearing health to bring you the most accurate and up-to-date information possible.
Frequently asked questions
How much do hearing aids cost at Costco?
Costco members have access to prescription hearing aids at Costco Hearing Aid Centers where prescription models start at $1,499.99. Costco’s OTC hearing aid from Lexie Hearing starts at $829.99.
How to save money buying hearing aids at Costco
The Costco Hearing Aid Center accepts FSA and HSA funds, which are tax-exempt funds set aside for medical and health purchases. Also consider signing up to receive Costco offers via email for future hearing aid savings.
Can I use insurance to pay for hearing aids at Costco?
No, Costco Hearing Centers do not accept private insurance.
Can I buy hearing aids at Costco without a membership?
No, you must have a Costco membership to purchase hearing aids from Costco. Memberships start at $60 annually.
Does Costco hire audiologists?
Yes, however, not all Costco Hearing Aid Locations are staffed with audiologists. Some locations are staffed by hearing instrument specialists, who receive training but no formal degree.
Does Costco sell Kirkland brand hearing aids?
Costco used to sell Kirkland Signature KS10 hearing aids by Sonova. However, in 2022 Sonova pulled their products from Costco saying, “the decision to focus the distribution of our Phonak brand with strategic channels and eliminate our offering in certain large retail chains.” Costco no longer sells Kirkland or Phonak branded hearing devices.
